We’ve already learned that lead generation can be achieved in many ways using:
- Search Engine Optimization
- Bounce Backs
- Target Marketing
- Lead Purchasing
But, HOW precisely do you generate leads with these methods? Let’s take a closer look and find out how. We’ll do the first two in this article – SEO and Bounce Backs.
Search Engine Optimization (SEO)
SEO is used by smaller businesses right on up to Fortune 500 companies to improve online exposure and get a larger market share of customers. SEO can be broken down into two categories – Pay Per Click (PPC) and Natural or Organic.
If you’re using PPC for your website, your site needs to be optimized for your target audience. This means you have to identify your audience first, and then put the right kind of content in your site for that market. Once the site is optimized with the key words and content for your target market check out the PPC sellers (ie Google Adwords) and launch your campaign. PPC can be effective if you know what you are doing, and conversely, can be expensive if you don’t know what you’re doing. Research all your options first, and take the time to learn how to use PPC properly.
Natural or Organic searches use a site’s meta tags in conjunction with content. Both these things make a difference in the search engine rankings and the results returned from a search. This isn’t paid for, it’s all in how well you’ve done your tweaking job for the engine spiders to find and rank you. This method is admittedly a lot of work, as in, you must always supply the site with fresh and relevant content that targets your market. If you don’t update content on a regular basis or swipe someone else’s work, you’ll drop in the rankings. You also have to know what various search engines are looking for in content and originality.
Bounce backs are a response to an opportunity e-mail that someone sends you. These are good candidates because they’re actively building a business. The down side to this lead generation method is you’ll be receiving a lot of emails that people label as SPAM. Yes these e-mails are a nuisance, but they can also be pay dirt for you. Basically, you get on mailing lists, verify e mails sent to you, and then learn how to respond to the various solicitations/replies you get in return. This can actually be a lot of fun.